External Communications
I absolutely love corporate copy. Why? Because corporations have personality, too, and the way you communicate via words is the most efficient way to show the public what you’re about. I work with you to develop and hone your company’s message so that everything you say comes through crystal clear. The result? There will be no mistaking your company’s message for anyone else’s.
Copy and Strategy
Hips and Curves. HipsandCurves.com is the nation’s leading plus-size lingerie retailer. Without a brick-and-mortar, we rely heavily on strong messaging to drive customers to our web site and make the sale. I help to strategize Hips and Curves’ communications, and am responsible for most of our B-to-C and B-to-B copy. Of the many pieces we produce each year, one of my favorite projects is our Halloween lookbook.
34 costumes. At least four variations on “vampire.” And so, so many happy Hips and Curves customers.
The Hub. I created and manage The Hub’s voice in its external communications. A recent sales piece details the offerings of The Fun Dept., a provider of activites for The Hub’s conferences and events.
Yeah, I want to go to all The Fun Dept.’s activities, don’t you?
Advertising copy
I worked with Design Works New York on a public service advertisement for My Sisters’ Place New York, a not-for-profit working, in part, to end human trafficking in New York State. The topic is thorny, and undesirable, especially in affluent Westchester County. How best to handle it? Together, we created an ad that raised much-needed awareness while providing a clear–and manageable–call to action.
At the most recent Advertising Club of Westchester Big W Awards, we won a Gold Award and the coveted Norman Liss Award for Best in Public Service. We’re proud to have been able to help.
Like what you read here? Find out more about me and read testimonials at LinkedIn. Or talk to me on Twitter. Or just e-mail me: yishun@thegooddirt.org
