This is Part 12 of a multiple-part live-blog of Jane Friedman’s The Business of Being a Writer. Parts 1-11 can be found here.
Writer and editor Jane Friedman believes writing can be a career, and her latest book, The Business of Being a Writer, lays out just what components go into writing as a business. It should resonate with everyone out there who writes or would like to write for a living. It’s my hope that teachers of writing, especially at the MFA level, will also take up this refrain.
I’m working through Friedman’s book right now, and I am finding places where my own experience either bolsters or informs Friedman’s neat summation and gentle advice. For the duration of my time through this first read of The Business of Being a Writer, I will be posting these experiences for you. I invite you to share widely, and add your own experiences to the comments. Each post will begin with a quote from Friedman’s book, and end with some actionable tips that you can put to work in your own writing career.
Sometimes ‘platform’ is used as shorthand for a writer’s celebrity factor…Think of your platform as a fingerprint: your background, education, and network affect what your platform looks like in the beginning…platform can’t be built separate from your creative work. (The Business of Being a Writer, page 173)
I met Friedman while I was a student at my MFA program. Her talk to us was the first time I had ever heard the phrase “platform” used with regard to a writer’s resume; and, at the time, I just filed away my notes from her talk and logged the phrase in my head.
But I was coming to an MFA from a different perspective than many MFA students do, I think: I was already an established writer and editor and had credits and a publishing history to speak of. In short, I already had a “platform”; I’d just never referred to it as such.
But as I gain more distance from my past as a writer, I am beginning to realize that maybe I never did really have a platform that I could really call consistent. For a long time, I specialized in writing about the outdoors and the environment. (I discovered the personal essay around this time, too, and have never really left that behind.) Then I realized I wasn’t very good at reporting, so I went into marketing and copywriting, and actually, I’d write anything if it kept me in funds while I was working on my novel. I stayed there for awhile, but I found I missed editorial, so I went back to dabbling in that by way of some freelance writing in the environmental world and eventually found a home in editing and critiquing longer work.
I once heard a respected businesswoman say that she believed you should reinvent yourself every six or seven years. She said she based that on some biological fact about people’s cells: every six or seven years, we get a whole new set of cells–by then, everything should have turned over. Okay, I buy that. And it’s kind of nice to believe so.
But how are you ever to build a platform if you are, like me, perpetually curious?
Well. You can specialize–really dial in to one thing or another. That wasn’t something I was really willing to do. I’m interested in too many things to confine myself to studying one thing. Or you can do what I think of as layering. I’ve pulled the lens way out on myself, and if I were to envision it, my platform would now look pretty broad.
I’ve been called a “renaissance” type of person, and while I don’t exactly love that idea–jack of all trades, master of none, is the impression I get from that description–the truth is that sometimes, your personality is what ends up defining your platform. And at the end of the day, what feels right is sometimes just plain right.
Here’s what feels right to me right now:
“Hi. My name is Yi Shun. I’m an expert in working with words.”
Here are a few things to consider for when you start thinking about your own platform:
- Consider what fires you up, what makes you lose time when you’re working on it.
- If you’re stuck, go back to the basics that Friedman lists: your education, your background, and your network. What do these things say about you?
- Whatever your platform is has to jive with your personality. For instance, I know a friend who loves to write about outliers, and that’s because he has aspirations to be an outlier himself, although he’d never abandon his family to do so. Another friend is fascinated by extreme sport, and so his professional life has tinges of extreme thinking in it–he regularly pushes and challenges his team to go outside of their comfort zones.
What would you say your platform is? Tell me in the comments below.
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